The Vertical Library

What we have written (so far)

In May of 2020, I decided to stop writing on Medium and start a Substack newsletter. I didn’t have any lofty goals (and I still don’t). I just wanted to get some things out of my head and into the interwebs for other people to learn from, pick apart, or yell at me about.

As we hit our 4-year anniversary and approach 3,000 subscribers, I thought it would be a good time to catalogue all of the non-weekly-funding articles we have posted here.

I’ll save my thoughts for elsewhere but here is a summary of what we have written so far.

Some stats: 64 total , 26 ($), 38 Free (Note to self - you need to write more paid articles.)

These articles fall into 8 broad categories:

Market Maps - How do we break these huge categories into consumable chunks?

Foundation Projects - What our non-profit is building to help support the industry.

Power Lists - Who are the most influential people and companies in our space?

How I Invest - In case you want to pitch me or point out flaws in my logic.

How to Build a PropTech Strategy - I get asked all the time so I put it into a series of articles.

Stop Making These Mistakes - Learn from my mistakes (and the mistakes of others)

Warm (sometimes Hot) Takes - I have strong opinions from time to time. Please don’t cancel me.

Other Things I need out of my head - I wrote them down so I don’t have to think about them anymore. They are your problem now. (evil laugh)

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Here they are (sorted by category):

Market Maps: 4 so far

• Multifamily Technology Map ($)

• Multifamily Market Map (Part II) ($)

• Real Estate Data Market Map

• Single Family Rental Market Map

Foundation Projects: 3

• Mental Health in PropTech

• Mental Health in PropTech (Part II)

• People in PropTech

Power Lists: 6

• Announcing the PropTech Power List - PEOPLE Edition ($)

• Announcing the PropTech Power List - Company Edition ($)

• PropTech Power List: People (September '23) ($)

• Power List Winter '23 - Companies ($)

• Power List Spring '23 - Companies ($)

• PropTech Power List: People (March '23) ($)

How I invest: 3

• PropTech Red Flags ($)

• PropTech Yellow Flags ($)

• Why I Invested in Moved

How to Build a PropTech Strategy: 6

• Knowing Your Place

• CVCs and Seed Stage

• Beware the Director of Innovation ($)

• The Truth About Angel Investing (Part I) ($)

• The Truth about Angel Investing (Part II)

• The Truth About Angel Investing (Part III)

Stop Making These Mistakes: 1

• Selling PropTech? Target COOs ($)

Warm (sometimes Hot) Takes:

• The Hedgehog and the Hare

• PropTech Hot Takes

• In Defense of Realtors

• Power Buyer Review

• PropTech in a Recession ($)

• Recession and Rorschach ($)

• Hospitality is Eating Real Estate

• What If? ($)

• Down the Rabbit Hole ($)

• The old gods of CRE

• The SPAC Attack pulls back ($)

• Dear AirBnB, Thank You

• I don't believe in free content

• My definition of PropTech

• The Retail Reaping

• The Boss and the Office

• Office Space Abundance

• Office Space Flexibility

• Post-COVID Short Term Rentals

• Here come the cost-savers

• Why Tenant Engagement is Interesting

Other Things I need out of my head:

• How I Accidentally Started an Angel Group

• Creating Change in IAQ ($)

• How IAQ Affects Health, Happiness, and Productivity

• Healthy Homes 1: Lighting and Resident Wellness

• When CoStar Cometh + When CoStar Cometh ($)

• Master Lease Arbitrage in PropTech + Master Lease Arbitrage in PropTech ($)

• Construction Labor Technology + Construction Labor Technology ($)

• Facial Recognition and Buildings + Facial Recognition and Buildings ($)

• Cousins: PropTech and FinTech + Cousins: PropTech and FinTech ($)

• The AirBnB IPO (Part II) - Expectations + The AirBnB IPO (Part II) - Expectations ($)

• First through the Wall: AirBnB's IPO + First through the Wall: AirBnB's IPO ($)

• The Disappearing STR

How it started:

• Just getting started

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If you have any feedback for me, ideas, or just want to tell me to stop writing about _____, I’m all ears. Let me know and I might listen.