In the metaphor of leading a horse to water, the last email on IAQ didn’t do much more than convince you that you were thirsty, which isn’t very actionable.
The intention of this email is to get a bit more in-depth: creating a guide for horses all around the world to find and drink the water, if they so choose.
Of course, the water is actually clean indoor air. And the horse is you and me. If you happen to have an actual horse in your home or commercial space, it may also be for a horse, but that’s a different discussion…
Anyway, here are the basic things that matter and the ways you can impact those things in your specific space with your specific budget. (You can also find the information contained below along with comparison matrices of each tech’s top players, concise visuals outlining the landscape, and a decision-tree for air purification here)
What’re we talking about?
The first piece of the puzzle is to know what pollutants you’re working against, why they matter, and what filters them. While it’s possible to dive deep into this, I’ll stay efficient with vocab:
Keep reading with a 7-day free trial
Subscribe to Vertical to keep reading this post and get 7 days of free access to the full post archives.