PropTech Hot Takes

One-liners for happy hours

I realized that I’ve been reusing some of my takes for too long.

Time for some fresh soundtracks.

So I’ll leave some of my PropTech takes here for you to borrow or bash. Your choice.

After all, nothing bad every happened to an opinionated white man posting hot takes on the internet. Right?

ConTech

ConTech is 75% Lifetime Value. If you are solving an important enough problem that project managers at general contracting firms actually TELL each other about your tech, you win. Most times, the project ends and your sales cycle starts all over.

Adoption

In a sea of slow adopters of tech, the slowest are lenders and appraisers. You better sign HUGE contracts if these are your customers.

Pilots

Similarly, pilots with huge companies when you are a small startup is generally a bad idea. They are too slow and beauracratic to move at a reasonable pace. You need revenue. Go for the small guys that act quickly not the eye-candy logos for your website.

Resi PropTech

90% of your success depends on customer acquisition cost. Eyeballs are very expensive today. If you are selling tech to homeowners and fighting for their attention with Netflix, YouTube, TikTok, Facebook, et al it’s going to cost you dearly.

CRETech

VTS going public will change the narrative in this part of the tech world.

Climate

What is the moderate take on climate and our role? Where’s the middle ground between deniers and the people who refuse to have children because of climate change?

Other

Good pizza is 90% about getting the crust right. Good sushi is 90% supply chain (fresh fish). Across the Spiderverse is one of the best movies in the past 5 years.

Come at me!