Comfort in Gartner

What's left standing when the hype fades?

If you’re unfamiliar with the Gartner Hype Cycle, I’ll give you a 2-minute crash course:

Step 1 - All new technologies experience an initial phase of irrational exuberance.

Step 2 - Once some of the use cases turn out to be mediocre or fraudulent, people dismiss the technology entirely.

Step 3 - Over time, people realize there actually are some legitimate, exciting use cases for the tech and start coming back to it.

Step 4 - The technology enjoys a more gradual, measured growth in terms of acceptance and adoption.

That’s known as the Gartner Hype Cycle and it’s well-documented.